years ago when people spoke of a small business it was thought of as a
business with limited resources. If that business were homebased
it was probably a hobby or a housewife doing craft work at home. As all
of you know, we have come a long ways.
Today, many homebased businesses
are as big or bigger than many store front businesses. The technology within
just the last 20 years has afforded us the opportunity that only very big
businesses could afford. There are many new technologies in the telecommunications
field alone that enable our business to compete with businesses many
times bigger than ours.
As a homebased business owner
you must continue to rethink the way you do business or you will be left
behind in this ever changing world. You must look at your business on a
regular basis and keep abreast of changes around you.
No business can rely on the
way it used to be and expect to survive. Homebased business owners need
to check their competition, new ways of doing business and most important
increase profits. David Pena, business consultant, encourages business
owners to take one day a month to check competition and evaluate a segment
of their business. Some business owners say they are too busy to
either check their competition or evaluate their own business. Remember
you may feel you do not have the time to do this now, but will find ample
time when you find yourself out of business.
One reason, David Pena, sees
for business failure, right behind lack of capital and management experience,
is what he calls, doing business the old way.
With all of the new technologies
in today's world you might find something that could save you time and
money and at the same time afford you the opportunity to set your business
apart from the competition.
Start today, on rethinking
the way you do business, it could save your business.