are some tips that I have used in trying to draw customers into my booth.
Hope you find them useful.
Attract your viewers eye.
One of the best ways I have
found in attracting people to my booth has been through the use of bright
lights. This can be accomplished by adding a few extra spots lights, a
strobe light or some other type of light to attract your viewers eye.
Don't be a palace guard.
The worst mistake you can
make is to cross your arms or place your hands in your pockets. Instead,
you should hold a small piece of paper in your hands. It will give you
better posture and will make you look more approachable. Also, do not stand
in the center of your booth. Stand off to the side near the front corner.
This will create a less imposing and more inviting appearance.
Show new products.
People are always looking
for something new. Create a separate sign with "new products" on it. The
word "new" stops the viewer's eye and causes a double take.
Giveaways are a great way
to get attendees to your booth, but randomly stacked on a front counter
will only tend to create the grab-and-run mentality. It is always best
to place them in the middle of your booth. Where they can be seen but the
attendee must enter your booth to access them and allowing you the opportunity
to make a sales pitch.
Create a browsing area.
Attendees like to be invited
to an exhibitors booth and the best way is to have open spaces that allow
visitors to browse. Create a sign, "You're welcome to browse and enjoy
our exhibit." Never place a table across the front of an exhibit, it acts
as a blockade and keeps visitors from entering your booth.
Get the attendees name.
Never allow someone who
has entered your booth to leave without getting their name, address and
telephone. I find the best way to accomplish this is by directly
exchanging business cards.